“Our three Charlotte-area stores are well suited for our first launch of Home Delivery as Charlotte is one of the fastest-growing cities in the country, with diverse demographics that will help us test this new offering across many types of customers,” a company spokeswoman in this week’s press release.
CarMax will begin to use Charlotte’s test market data to work out any issues and streamline the process, according to the release.
On the “Home Delivery” section of their website, CarMax notes, “Currently, CarMax Home Delivery is exclusively available in the Charlotte, NC, area. We will deliver a car to your home or place of business, as long as it’s within a 60-mile radius of Charlotte and not in South Carolina.”
Here is the promo video they released to our market:
CarMax Chief Marketing Officer Jim Lyski commented, “we will continue to lead the industry by delivering the car buying experience customers want, wherever they want it.”
Would you ever buy a car via ‘home delivery’?