The Charlotte-based Bojangles franchise has just announced plans to introduce a completely new restaurant concept for their stores which will include a new design, new features, and a new customer experience.
The renowned San Francisco-based brand strategy firm Tesser, helped Bojangles’ with their new overhaul. The first change will include old graphics celebrate the brand’s heritage: “Famous Chicken ‘n Biscuits” and “Made from Scratch Since 1977.” They’ll be softening their lighting and landscaped planters alongside the building and in the drive-thru lane give the restaurant a warmer, more welcoming feel.
They’ll also be changing up their interior, including a new “Biscuit Theater” where guests can witness biscuits being made fresh every 20 minutes by a Bojangles’ ‘Master Biscuit Maker’.
The new restaurants will also features Wi-Fi, multi-device charging stations, unique high-top community tables, and a variety of interesting seating options to accommodate different-sized groups. New uniforms for all Bojangles’ team members will complete the updated look.
Construction has already begun on the first 3 new pilot restaurants in Charlotte, including one at Billy Graham Parkway near Charlotte-Douglas International Airport, one on South Tryon Street near Arrowood Road and one on Steele Creek Road near Interstate 485 in southwest Charlotte.